The perception of AV as an expense rather than Added Value

Monday, June 12, 2017

I once had a conversation with a client who said their goal regarding AV was to keep the costs as low as possible. It was when they suggested we consider projecting presentations onto the existing walls of a dozen breakout rooms to save money on screens that I had to stop the conversation and ask, “why have any AV if the goal is lowest cost?" It was a rhetorical question but it did provoke a more meaningful conversation. It turned out that the goal of the breakout sessions was to share vital information from VIP presenters with attendees that would increase sales and productivity. Armed with that information we were able to add some nice visuals to the general session highlighting a sponsor that helped pay for the budget shortfalls in the breakouts.

As a production company that is knowledgeable in meetings and empathetic towards meeting planners, we believe AV has a beneficial impact on the meeting and the attendee experience.

AV should be considered more than a transactional cost.

Everyone experiences the event. Experiences last sometimes forever. What is most important to you? Why are you having a meeting? Does the “cost of AV” outweigh the value of your brand, your messaging or the attendee experience? AV is a very cost effective way to add value to your events.

Mike Ruocco, President